Women in India make up almost 50 percent of population (48.53%, 2011 census) and the child health is aligned to mother’s socio-economic status (Allin S, and Stabile M 2012). World has witnessed that communities with economically empowered women have ensured a conducive environment for sound child health. Women are economically empowered with effective and efficient provisions made for financing for universal health coverage.
Marketing is essentially a branch of economics (Kotler 2016). The dimensions of empowering women with the help of “Social Marketing Model” have been studied. It also deals in studying the linkage between economic status of mother and mortality rate of child, which gives beautiful insight to the concept. Provisions made for financing health care for universal health coverage in India are studied in detail.
With the objective of making a better society and a more empowered future society, it is must that we focus on change of mental perspective of women and attempt to make her more empowered. Behaviour, intervention and marketing mix and audience segmentation are the three components of key triad of the social marketing model for behaviour change. According to Tulchinsky and Varavikova(2009), social marketing is systematic application of marketing concepts and techniques to achieve specific behavioral goals for social and public good. Social marketing model empowers women and culminates into a better health environment for the future generation. Major challenges related to financing for healthcare in India and possible solutions to achieve the goal for universal health coverage are discussed along with financial management techniques for making equitable and efficient use of available resources