The study was conducted in Gozamen district, East Gojjam Zone, and Amhara Region, Ethiopia, from September 2017 to July 2018 to characterize the marketing system and market structure and conduct, to the impacts of domestic honey marketing system on export marketing, and to identify the major opportunities and challenges of honey marketing. Questionnaires for the survey and market concentration ratio and traders’ behaviour for market structure and conduct were employed. A total of 25 honey traders (18 males and 7 females) were interviewed for the survey. The survey data were analysed using SPSS version 23, whereas market structure and conduct framework was employed to evaluate the honey market chain. Market concentration ratio showed that the market structure was a moderately concentrated and weak oligopoly market (CR4 = 47.1%). Moreover, this study revealed that the domestic price at different market points is higher than the export price, indicating the impact of domestic honey marketing on export marketing. As a result, establishing legal honey marketing framework and regulatory measures are indispensable tasks to establish healthy honey marketing system in the study area.

Keywords: conduct and structure of honey market; Gozamen and marketing system