World Summit on Management Sciences
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Accepted Abstracts

Salesforce Recruitment and Sales Growth of Commercial Banks, a Study of Fidelity Bank Plc

Nebo Okwudili*
Federal Polytechnic Nekede Owerri, Nigeria

Citation: Okwudili N (2020) Salesforce Recruitment and Sales Growth of Commercial Banks, a Study of Fidelity Bank Plc. SciTech Management Sciences 2020.

Received: June 04, 2020         Accepted: June 08, 2020         Published: June 08, 2020

Abstract

This study appraised the effect of salesforce recruitment on commercial banks’ sales growth in Nigeria with specific reference to Fidelity Plc. Survey research design was adopted in conducting this study because the study involved collection of data through questionnaire administration. A census of the top management staff of Fidelity bank at its corporate headquarters was conducted to select a total of 40 top management staff as sample respondents for the first segment of the population. Also, census of the sales and customer service staff of the bank at its main branches in the five capital cities in South East geo-political zone was conducted to select a total of 100 respondents for the second segment of the population. These two sets of the bank’s staff served as sample respondents for the study and two sets of questionnaires were administered to them. The two sets of questionnaires administered to the two sets of respondents were filled and returned.  The research instruments were tested for validity and reliability using Alpha Cronbach. The data collected were first analyzed using descriptive statistic (mean) while the hypotheses stated were tested for acceptance or rejection using the multiple regression statistical technique. The “t” test statistic (individual test) was used to measure the degree of percentage contribution of any one independent variable on each of the dependent variable under study. Based on the analysis of the data collected, salesforce recruitment and selection have moderate positive effect on commercial banks’ sales growth. Based on the findings, the following recommendations were made; review the current sales force recruitment and selection policies of commercial banks to ensure that only staff that have the requisite sales and marketing skills are appointed to sales positions.
 
Key words: Salesforce recruitment, Sales growth, Commercial bank, Selection policy, Fidelity bank