This study sought to establish the effect of energy conservation practices on customer satisfaction in star rated hotels in Mt. Kenya Region. The study was anchored on the Theory of Planned Behavior (TPB). Descriptive research design was used. The study targeted all 24 star rated hotels in Nyeri, Laikipia, Embu, Meru and Tharaka Nithi. Yamane formula was used to obtain a sample of 243 respondents. Stratified random sampling was used to select the respondents. Primary data was collected using self-administered structured questionnaires. Data collected was analyzed using Statistical Package for Social Sciences (SPSS) version 25. The study found that energy conversation practices had a significant and positive relationship with customer satisfaction in star rated hotels in Mt. Kenya Region. The study recommends the need for hotels to adopt sustainable technologies which include the use of energy efficiency measures/equipment, building design techniques that maximize the available daylight.

Keywords: Energy conservation practices, Customer satisfaction, Green practices, Star rated hotels