In 21st Century business-mentality technology-driven world, service-sectors are carried out in multifaceted and competitive manner. Banking-sectors are no different in this progression that has resulted usages of digital-banking that are characterized by evolving many factors, which are often unpredictable. This digital or On-the-go banking is a product in financial sector. However, it faces serious pitfalls being it riskiness. Bank customers compete for time-saving options. On contrary, Private Commercial Bank (PCB) competes for marginalizing its operating costs for enhancing its revenues. On strategic tactics, PCBs targets city customers in multi-facets including offering incentives for enhanced usages of On-the-go banking. Influencing customer’s intention, attitude and behavior in banking, PCBs also offers incentive under market system along with often informational asymmetry. However, it causes exploitation. In most cases customers don’t read terms & conditions of services. They don’t save contract-copy. These weaknesses cause abuses. Customer faces hidden charges, extra fees, account hacked. Digital- banking in Bangladesh is no differen, despite the fact, bank deposit here are protected under the law: Bank Amanath Bima Ain-2000. But it does not cover banking transaction. Addressing the issue, Voluntary Insurance Option is proposed where PCBs will introduce it as a product of bank-services. Transferring risk away from customer will benefit both PCBs and bank- customers. This product can attract new customers who were on the brink using digital banking but just felt it was too risky. This model can facilitate the parties involved for increasing usage of on-the-go banking-services while customers can maintain optimal utility of usages.
