The main objective of this study was to examine influencing factors of potential entrepreneurs’ intention towards sustainable entrepreneurship. To investigate the research, Wolkite University graduate students were taken as a population of the study. A total of 180 samples have been taken from the study area using simple random sampling technique. Survey instrument was used to collect the data from the sample. The collected data were analysed using SPSS version 22 software. Both descriptive and inferential statistics analysis were carried out to achieve the research objectives of the study. From the inferential analysis result, pearson correlation analysis showed that all independent variables (entrepreneurial education, social norm, entrepreneurial attitude, self efficacy, entrepreneurial motivation and perceived behavioural control) of the study had a positive and statistically significant relationship with the dependant variable. The regression analysis of the study exposed that 62% of sustainable entrepreneurial intention was explained by independent variables and the remaining 38% was explained by other variables which were not included in the model. The study found that from all independent variables only entrepreneurial motivation and social norm had a positive and statistically significant effect on the dependent variable. Other variables had a positive and statistically insignificant effect on the dependant variable at 5% significant level. Based on the findings, the study recommend that, Governments, Universities, Colleges, NGOs, Social entrepreneurs and other institutions should promote sustainable entrepreneurship in the mind of graduate students by supporting them through  motivation and social capital enhancement for social, cultural, environmental and economic wealth creation roles for the nation.

Key words: Entrepreneurship, Intention, Sustainability, Conventional, Potential entrepreneurs